Double the leads from your current customers: email marketing to engineers by engineers

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This post is meant for all the Industrial Supplier Firms thinking about e-mail marketing.

If you are in technical sales, this post is for you.  This includes Manufacturing Rep Groups, Distributors, and OEMs who want to get more business from their contact database.  There are a ton of reasons to Email Market and practically no reasons not to.  So, why haven’t you started? Because it seems like such a big task that you don’t know where to start?  Well, I’m here to tell you where you start! Read the rest of this entry »

Industrial parts search on steroids

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I know a lot of people still like to browse online industrial listings even though Industrial Interface will do all that work for you, so we created a great little search engine that indexes 40 of the most popular and comprehensive listings on the web.

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Streamlining Design from Concept to Production

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Industrial Interface co-founder, Chris Powell, presented to the local San Diego SAMPE chapter. In his presentation he discussed a variety of things that Engineers don’t normally encounter. Read the rest of this entry »

Product lifecycle management (PLM) software covered by Manufacturing Business Technology Magazine

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Industrial Interface was mentioned recently in a great article in Manufacturing Business Technology magazine titled “Product Innovation: Keeping good ideas on the fast track.”

“Companies like IndustrialInterface.com take the collaborative approach a step further, offering online platforms that provide product engineers with a whole new universe of potential resources and partners.” ~Manufacturing Business Technologies Magazine

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Industrial Interface founder awarded top social media sales award by InsideView

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InsideView Logo and Tagline

My co-founder here at Industrial Interface was recently awarded a top ranking as a sales industry social media user by InsideView.  Way to go Chris.  We appreciate all your efforts in building a successful online B2B brand.

Check out both of our twitter feeds here:

Help4Engineers (my feed for engineers and techies)

TechSalesLeads (Chris’ feed for industrial suppliers)

About InsideView (from their blog):

InsideView is a pioneer in on-demand business search and intelligence applications. We were founded in 2005 to help business professionals take advantage of the convergence of social media and enterprise applications – or what we’ve dubbed as “socialprise”. For several years now our application has helped sales & marketing professionals track key business events and relationships across thousands of traditional, subscription-based data providers and user-generated, “new media” sources, including social networks.

Online B2B Marketing for Tech Companies – Our Recent Presentation at TechAmerica

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b2b-technology-marketing-agency-wordle-3

This post is meant for all the Technical Salespeople looking at social media marketing.

Chris Powell (my co-founder) and I were invited to speak at a TechAmerica conference on online B2B marketing.  (The actual presentation is tomorrow morning.)  Instead of discussing the generalities surrounding internet marketing, we wanted to give the audience some info that they could take back to work that day and use to generate some leads.  The audience is marketing execs and owners of local Southern California tech companies.  We’ve embedded the presentation below.

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IndustrialInterface.com Automates Industrial Sourcing, Allows Engineers to Focus Efforts on Their Designs.

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IndustrialInterface.com makes sourcing industrial products and services as simple as sending a single email.  Engineers find solutions to their design applications in minutes instead of weeks.

San Diego, CA, November 11, 2009 — IndustrialInterface.com officially launches its new site that bypasses traditional sales channels and lets engineers instantly and anonymously share design applications with dozens of relevant suppliers.  This allows engineers to quickly find multiple solutions for their designs and the right suppliers to provide them.

Salespeople who have experience with similar projects and sell exactly what an engineer needs pay to contact the engineer.  This insures that engineers only receive productive and desired communication from suppliers. This is the first website for the manufacturing industry specifically designed to put engineers in direct contact with local sales representatives.

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An engineering toolbar full of useful design resources.

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conduit.com

We’ve recently created a toolbar for engineers that is full of useful design resources. This is a great way to keep these resources handy. I used http://www.conduit.com to make it.

The really cool part is that after you install it, it will automatically stay up to date as we add new resources to it.  How cool?

If you’re curious what’s included, I added all our recommended design resources from our blog.

What other resources would you like to see added to this toolbar?

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Our Twitter Feeds

We share interesting and useful technical info via @Help4Engineers, and sales tips and leads from our system via @TechSalesLeads.

Help4Engineers

  • Scrius search finds only relevant scientific and engineering information. - http://www.scirus.com/
  • Engineering toolbar keeps these online resources handy - http://bit.ly/nEM6v
  • Learn how posting your design need works on Industrial Interface and why all engineers should give it a try - http://bit.ly/9c4MfV
  • Search our suppliers by Products, Services, Companies represented, and Certifications - http://bit.ly/aoj28H
  • I'm an experienced manufacturing engineer and can help you find products and services you need.
  • Find prices, availability, technical data sheets, etc. for all your electronic component needs. - http://www.octopart.com/
  • Source components, materials, custom parts, services, etc with Industrial Interface. - http://bit.ly/wlnOQ

TechSalesLeads